Unfortunately, you cannot just plug keywords and links in where ever you want all across the internet. There are rules that have to be followed for SEO. You can market your websites the white hat way by following the rules or the black hat way by breaking the rules.
The use of black hat SEO often involves tactics that are illegal. If you take the black hat route, you run the risk of getting your websites banned from the major search engines, such as Google and Yahoo. You can also get yourself into quite a bit of trouble by breaking the law. It is always better to avoid black hat SEO because if you get banned from search engines, you might as well shut your website down. If your sites are not ranked in search engines, the chances of anyone finding them and doing business with you are very slim. When it comes to profitable internet marketing strategies, stay away from black hat SEO.
If you want to get the most out of SEO, stick with white hat SEO. This type of SEO follows the rules. You will be able to market your websites using natural SEO strategies, such as article marketing. Article marketing is a big part of white hat SEO. By submitting articles that link to your websites to different article directories, you will drive more traffic to your sites. The links to your sites will be in the form of a keyword or phrase. Not only are you going to increase traffic and sales, you will steadily increase your search engine rankings. Just make sure that you submit articles on a regular basis. In order for article marketing to be successful, it has to be consistent.
The world of internet marketing has become a competitive, fast-paced atmosphere. If you want to be truly successful, you have to follow the guidelines that search engines have in place. Avoid black hat SEO and stick with white hat SEO. Remember to carefully choose your keyword when you are planning an article marketing campaign. If you optimize your search engine rankings with natural SEO tactics, you will benefit the most in the long run. It might be tempting to take short cuts that fall into the black and gray areas. But slow and steady wins the race and that is what marketing is all about. Winning the most traffic and gaining the most profit.
There are many black hat SEO experts today that claim that they can help get your site ranked at the top of the search engines. Very simply, an SEO agency will utilize one of two main methods for getting your site to the top; black hat and white search engine optimization methods.
Black hat methods are tactics that are not allowed by the search engines; if they catch you doing it, your site will banned, possibly for life. These methods can be very effective, and can actually work much quicker than white hat methods, but only if you are absolutely sure you know what you're doing.
White hat methods, on the other hand, are just what they sound like; methods that comply with what the SE's are looking for. Obviously, you don't run the risk of begin banned for these.
So what kind of strategies do blackhat SEO experts employ? Probably the most famous and known example is what as known as site cloaking.
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